D&AD 4seven

The Channel4 brief in the D&AD student award is a great opportunity for me to create some work with restrictions, and a chance for me to get my work out there. Channel4 wants an ident for their new channel 4seven, which is a catch up service for shows from the last 7 days amongst social media website and online bloggers. I brained storm some ideas and developed them. I plan on integrating social media elements from facebook into the ident, utilising interface elements as part of the animation. While also emphasising the catch up service by adding a VHS rewind effect. To compliment the VHS feel, I added some fuzzy filters to reflect channels gritty image.

4seven Rewind from Zheng-Ki Chan on Vimeo.